Theme-Dutch : 3D Logo Animation
Since I had expressed my interests in 3D work, within my internship at Theme-Dutch we came up with the idea of making a 3D animated representation of the Theme-Dutch logo. Working with Autodesk’s 3ds Max and Adobe’s After Effects software I have created the animated 3D logo.
Starting the project
I started the project with an Adobe Illustrator vector of the Theme-Dutch logo. I kicked off by setting up the illustrator logo properly, so I would be able to import every piece separately but correctly. After that, I moved on shaping the logo on the z axis, creating the 3d representation.
From the 2d version already, the logo has a very dynamic feel to it, making it quite easy to come up with an animation. The animation wasn’t to be too long or extreme, just a nice sleek animation.
Material and Lighting
After animating the logo, I started creating the material. I chose to make a reflective metal like material to bring out the movement in the animation a bit more. The lighting was the most interesting part, tweaking a lot with different light-boxes on different sides and different shades on the material. After a lot of small alterations and tweaks, we were happy with the end result.